Search engine optimisation (SEO)
All Jenkin Hill created sites are optimised for the known search engine requirements at the time of publication, and at least one link to the new site is set up so that it may be found by search engine spiders and indexed. Website visitor statistics are available on the server, and Google Analytics may be installed for those who require the advanced analysis available with this system.
For new sites, search performance is checked after about 6 months and changes made if required to improve performance.
We can offer an ongoing promotion service.
For on-going promotion, search engine ratings are regularly checked. Automated methods of rank checking and submission are not used as they are often unreliable and their use is not acceptable to many search engines. When necessary web page coding is updated to take best advantage of changes in search engine algorithms.
Additionally, suitable promotional messages may be posted in relevant news groups and links may be exchanged with other related web sites.
For those clients requiring promotion using pay for listing directories or pay per click search engine advertising (eg Google Adwords) we offer a registration and bidding maintenance program.
For those web sites not designed by us, we can still provide a full promotion service. This can take the form of promotion of the site as it stands. However, many sites do not perform well because they are not set up with sufficient consideration given to search engine requirements or are badly coded. In these cases a re-design of the site may be recommended for best results.
We can review a site and advise on the best route for search engine optimisation and subsequent promotion. Promotion of a site takes a lot of time and may involve waiting several weeks (or even months) to get into certain directories and search engines, but the end result will be increased visitors to your site. And every visitor is a potential customer.
All promotion is undertaken without the use of spamming techniques such as invisible text, overuse of keywords and 'doorway pages' - most of which simply don't work anymore and are potentially subject to severe penalisation by all major search engines, leading to a total loss of indexing. We work to the SeoPros "best practices" standard.
Site promotion is important. A site which is neither properly optimised nor correctly promoted is of little value!